Nutrition Communications /

Marketing

Katherine co-founded AFH Communications Appetite for Health, with Julie Upton MS, RD, a nutrition communications firm specializing in translating science into actionable messages that resonate with consumers, health influencers and media. 

 

Together they have over 30 years experience creating high-impact food and beverage marketing communications. 

 

Services include but are not limited to:

MEDIA
RELATIONS
  • Create buzz-worthy nutrition-focused media activations for media targets

  • Leverage relationships with national media

  • Engage national nutrition influencers to secure broadcast, online and print coverage of clients’ products, programs and messages

 

RESEARCH & CONTENT DEVELOPMENT
  • Provide research-driven consumer and health professional insights to help guide brand messaging, news and innovation

  • Craft clients’ unique nutrition and wellness proposition to consumers and influencers

  • Create evidence-based nutrition content for consumers and influencers

STRATEGIC
ALLIANCES
  • Help brands identify and engage world-renowned nutrition researchers, health professional organizations and national and independent food retailers

  • Create scientific advisory panels

  • Assist brands in partnering with the Academy of Nutrition and Dietetics and Practice Groups such as vegetarian nutritionists, sustainable food systems and wellness nutritionists

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